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My Custom Foundation
My Custom Foundation
My Custom Foundation
My Custom Foundation
My Custom Foundation
My Custom Foundation

My Custom Foundation

4.8
Rated 4.8 out of 5 stars
461 Reviews
£42
The all-NEW My Custom Foundation is enriched with hyaluronic acid, natural extracts and emollients to elevate the performance of our foundation whilst keeping skin nourished, hydrated and healthy. See full details.

Choose your custom formula

The all-NEW My Custom Foundation is enriched with hyaluronic acid, natural extracts and emollients to elevate the performance of our foundation whilst keeping skin nourished, hydrated and healthy.

My Custom Foundation continues to use our world-first AI Skin Tone technology to measure and create a Custom Foundation to fit your unique skin tone, with your choice of coverage and finish too.

Deep hydration with hyaluronic acid and glycerin

Our NEW formula deeply hydrates the skin, utilising low molecular weight hyaluronic acid with glycerin to reach the deepest layers, providing lasting moisture and plumping to smooth fine lines on the skin's surface.

Natural extracts combine for protection

Caesalpinia Spinosa Fruit and Kappaphycus Alvarezii (algae) extracts combine to create a protective, lifting, and natural second skin, defending against free radicals.

Emollients for skin barrier enhancement

Specially chosen emollients enhance the skin barrier, retaining moisture, leaving the skin smoother and more supple, ensuring comfortable and long-lasting wear.

Inspired by your feedback

We've listened closely to your feedback during our formula revamp, and we're thrilled to introduce an enhanced, longer-lasting coverage. You asked for fuller coverage that lasts longer, and we've delivered!

It’s your new and improved perfect skin in a bottle.

Read more

Natural Foundation Ingredients:
Aqua, Dimethicone, Isododecane, Octyldodecanol, Trimethylsiloxysilicate, Dicaprylyl Carbonate, Glycerin, Peg-7 Dimethicone Ether, Polyglyceryl-3 Diisostearate ,Phenoxyethanol, Disteardimonium Hectorite, Silica Dimethyl Silylate, Caesalpinia spinosa fruit Extract, Propylene Carbonate, Sodium Polyacrylate, Sodium Hyaluronate, Tetra Sodium Glutamate Diacetate, Ethylhexylglycerin, Kappaphycus alvarezii extract, Citric Acid, Polyglyceryl-3 Caprate, Sorbitan Trioleate [MAY CONTAIN (+/-) CI77891, CI77491, CI77499]

Matte Foundation Ingredients:
Aqua, Isododecane, Octyldodecanol, Dimethicone, Trimethylsiloxysilicate, Dicaprylyl Carbonate, Glycerin, Peg-7 Dimethicone Ether, Disteardimonium Hectorite, Phenoxyethanol, Silica Dimethyl Silylate, Propylene Carbonate, Caesalpinia spinosa fruit Extract, Sodium Polyacrylate, Sodium Hyaluronate, Tetra Sodium Glutamate Diacetate, Ethylhexylglycerin, Kappaphycus alvarezii extract, Citric Acid, Polyglyceryl-3 Caprate, Sorbitan Trioleate [MAY CONTAIN (+/-) CI77891, CI77491, CI77499]

Radiant Foundation Ingredients:
Aqua, Dimethicone, Isododecane, Octyldodecanol, Trimethylsiloxysilicate, Dicaprylyl Carbonate, Glycerin, Peg-7 Dimethicone Ether, Polyglyceryl-3 Diisostearate, Mica, Phenoxyethanol, Disteardimonium Hectorite, CI77891, Silica Dimethyl Silylate, Propylene Carbonate, Caesalpinia spinosa fruit Extract, Sodium Polyacrylate, Sodium Hyaluronate, Tetra Sodium Glutamate Diacetate, Ethylhexylglycerin, Kappaphycus alvarezii extract, Citric Acid, Triethoxycaprylulsilane, Polyglyceryl-3 Caprate, Sorbitan Trioleate [MAY CONTAIN (+/-) CI77891, CI77491, CI77499]

Exchanges If your product isn’t perfect, don’t worry. Simply head to dcypher.me/adjust, tell us what’s not quite right, and we’ll mix a new formula just for you.

Returns If you’re really not happy with your product, drop us a line at help@dcypher.me to let us know. We’ll send you a return label and sort your refund (excluding shipping) as quickly as we can.

Shipping is free on all orders.

We currently provide shipping to addresses within the UK, European Union and United States (excluding California).

We aim to dispatch your items same day but in particularly busy periods this may not always be possible.

Delivery times may vary but most international orders will arrive within 5-10 working days, however this is not guaranteed.

Most of our shipments are tracked, you can track status of your order through your confirmation email or message us at help@dcypher.me for more information on where your order is.

All our makeup is mixed to order, allowing us to minimise waste by only making exactly what we need. While other brands have pre-made ranges that sit on shelves waiting to be bought, we blend from scratch every time – meaning less waste in the system and fewer steps in the manufacturing process.

Our cardboard boxes are FSC certified, our bottles are more than 80 percent recyclable by weight, and our ingredients are vegan friendly. We’re committed to doing everything we can to be greener, cleaner and more responsible in every possible way.

Foundation
When you receive your DCYPHER foundation in the post, check it’s a perfect match by applying a small amount to your jawline and checking yourself out in natural light. If it blends seamlessly into your skin without leaving any streaks or tidelines, you’ve found your foundation!

For a flawless application, always moisturise and prime first. Wait for that to dry before using a thin-bristled, synthetic brush to apply several dots of product to the middle of your face and blending it outwards with stippling or buffing motions.

You can also use your fingers or a sponge to apply foundation, just remember to start with the parts that need the most coverage, and keep your motions light and bouncy.
4.8
Rated 4.8 out of 5 stars
Based on 461 reviews
Total 5 star reviews: 395 Total 4 star reviews: 52 Total 3 star reviews: 6 Total 2 star reviews: 5 Total 1 star reviews: 3
97%would recommend this product
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461 reviews
  • WO
    Wendy O.
    Verified Buyer
    I recommend this product
    Age Range 55-64
    Chosen Coverage Full
    Chosen Finish Radiant
    Skin Type Dry
    Skin Concerns Fine Lines / Wrinkles, Pigmentation
    Rated 5 out of 5 stars
    19 hours ago
    Perfect

    Perfect match. Felt light but with good coverage. I will be getting the concealer next

  • MM
    Match M.
    Verified Buyer
    I recommend this product
    Age Range 35-44
    Chosen Coverage Sheer
    Chosen Finish Natural
    Skin Type Oily/Combination
    Rated 5 out of 5 stars
    Yesterday
    Great customer service

    The first bottle that arrived was too warm in tone. However, customer services were brilliant and got me a new shade - even though I’d left it ages because I was away for work. Great service.

  • RE
    Randi E.
    Verified Buyer
    I recommend this product
    Age Range 65-74
    Chosen Coverage Medium
    Chosen Finish Natural
    Skin Type Balanced
    Skin Concerns Large Pores, Redness
    Rated 5 out of 5 stars
    2 days ago
    Dr.

    Like that it covers nicely and shad is natural looking and matches my skin tone.

  • TI
    Tayyaba I.
    Verified Buyer
    I recommend this product
    Age Range 25-34
    Chosen Coverage Medium
    Chosen Finish Radiant
    Skin Type Dry
    Skin Concerns Fine Lines / Wrinkles, Uneven Skin Tone, Scarring, Pigmentation, Redness
    Rated 5 out of 5 stars
    3 days ago
    Best shade match

    I like the consistency of the foundation. It is thick but feels lightweight upon application. It blends effortlessly and provides pretty decent coverage. I have some acne scars and redness around my nose, and it covers them all. I am impressed by how long it lasts, and the formula feels very hydrating on my dry skin. It is enriched with hyaluronic acid and natural extracts that keep the skin well-nourished. I didn't experience any breakouts, so it seems it doesn't clog pores either. I've always had trouble finding the right foundation shade, especially for my undertone, but the Dcypher shade finder tool was very helpful.

  • ML
    Ms L V.
    Verified Buyer
    I recommend this product
    Age Range 55-64
    Chosen Coverage Sheer
    Chosen Finish Radiant
    Skin Type Dry
    Skin Concerns Uneven Skin Tone, Fine Lines / Wrinkles, Redness
    Rated 5 out of 5 stars
    4 days ago
    Excellent

    Superb costumer service. The first foundation colour was not quite right - I got the replacement perfect colour within 2 days. What’s not to like?!

Reviews LoadedReviews Added

New Formula FAQ's

Yes, the all-new My Custom Foundation still uses our world-first AI Skin Tone technology to measure and create a Custom Foundation to fit your
unique skin tone.

It’s your new and improved perfect skin in a bottle.

Our old formula will not be available going forward to make way for our new and improved formula. The new formula has been designed to have very little changes in terms of how it feels on the skin but will incorporate lots of new benefits for skin health and product performance.


If you are reordering your foundation, you can order your existing skin tone, we aim to provide exactly the same shade but there may be a small change in the shade in some instances as we switch over. If you are not 100% happy, get in touch.

Our new formula is suitable for all skin types and is designed to feel the same as the previous formula on application and in wear. The new formula includes improved hydration with the addition of hylauronic acid as well as fruit extracts which are known to provide environmental protection. Our radiant finish includes a new and improved optic to give you the optimum glow and our matte finish provides is more matte than before being perfect for those with oilier-skin.

We have removed/replaced some ingredients to make the formula “cleaner”. Our formula still contains no fragrance or allergens and is non-comedogenic.

Our new formula provides more coverage than before for the medium and full coverage options so you may notice a difference in how much of your natural skin it covers. We are happy to adjust the formula to a lower coverage if you find it is too high coverage for your needs.

We have optimised our range of finishes including a new optic in our radiant formula to give a more natural radiant glow. Our matte formula has been designed to be matter than before while removing talc.

Extracts from Caesalpinia Spinosa Fruit and Kappaphycus Alvarezii ensure that the formula provides a natural second skin which holds your DCYPHER complexion in place for longer while still feeling weightless and skin-like.

In addition to glycerin we now include hyaluronic acid, both are incredible humectants which keep your skin hydrated throughout wear.


We also include a blend of Caesalpinia Spinosa Fruit and Kappaphycus Alvarezii extract which ensure that the formula provides a natural second skin and holds your DCYPHER complexion in place for longer while still feeling weightless and skin-like.


The new optic in our radiant finish gives healthier glow than ever.


We have removed/replaced some ingredients to make the formula “cleaner”. Our formula still contains no fragrance or allergens and is non-comedogenic.

Hyaluronic acid and glycerin are humectants, which help to retain moisture.

These humectants work together to get moisture to where you skin needs it most. They draw moisture from the deeper layers of your skin to the outer layer, keeping it hydrated.

The hyaluronic acid in our formula is of a low molecular weight as it better reaches the deeper layers of your skin for enhanced hydration, plumping your skin to reduce fine lines.

The natural extracts from Caesalpinia Spinosa Fruit and Kappaphycus Alvarezii combine to create a temporary, invisible, flexible and breathable layer on the skin’s surface, ensuring a smooth longer lasting coverage.

This layer not only provides protection against everyday environmental factors like pollution, and allergens, but also helps to retain moisture to enhance your skins hydration.

While we aren’t able to say we are allergen free, we don’t include any fragrances which often lead to skin sensitivity.

If there are any specific ingredients you are concerned about please get in touch at help@dcypher.me and we can help further.

The new formula is designed to be as easily applied as our previous formula therefore you should not need to do anything differently.

You might notice the medium and full coverage formulas are higher coverage than before, so you may need to apply less, or dilute with a moisturiser on days that you would require less coverage.

We’re always happy to hear from our customers, please email help@dcypher.me with any feedback you may have.